Brand Story
The Origin of mangoABC
The Beginning：缘起
In Upper Manhattan, New York, there is a place often regarded as a sanctuary of language and education research—
Teachers College, Columbia University.
Each year, some of the world’s most influential research in linguistics, literacy, and education emerges from this campus.
Educational ideas born here travel far beyond its walls, shaping classrooms around the globe.
Four years ago, a small, invitation-only symposium titled
“Children’s Second Language Acquisition and the Development of Reading Competence” was held near the campus at the Morningside Education Lab.
That gathering became the starting point of mangoABC.
Participants included experienced teachers, researchers, and curriculum designers from public and private school systems across both coasts of the United States. Despite their diverse backgrounds, they reached a shared conviction:
1
The essence of language acquisition is not the accumulation of knowledge, but the development of thinking.
2
Children do not truly master a language through memorization or imitation, but through meaningful engagement.
3
Language develops naturally as children interpret the world, express themselves, and create meaning through thought.
The Birth of a Learning Framework：誕生
From that moment on, the group began a long-term, interdisciplinary educational experiment: to reconstruct a learning system centered on children’s cognition and authentic language use.
Through years of classroom validation and continuous refinement, this work evolved into a complete and coherent educational framework:
The goal of this system is simple yet profound:
To develop listening, speaking, reading, and writing simultaneously—
while nurturing language ability, critical thinking, and cultural understanding as one unified process.
Each lesson is a living experiment, guided by a single belief: When language is given warmth and meaning, learning becomes part of life itself.
The Belief Behind the Brand：信念
We named it mangoABC.
Mango symbolizes sunlight, vitality, and the natural sweetness of learning. It reflects children’s innate curiosity and their capacity for sustained growth.
Learning, like the ripening of fruit, does not thrive under pressure —
it flourishes through time, care, and the right environment.
At the same time, mango represents the heart of our original framework, the M.A.N.G.O Learning Method™.
Each letter marks a stage in language development:
Motivate → Absorb → Navigate → Generate → Outreach
Together, they form a complete pathway—from curiosity to confidence, from learning to meaningful communication.
Mango, therefore, is not just a symbol.
It is an educational philosophy —
a reminder that the true purpose of language is not technique, but understanding and connection.
ABC represents the beginning of all communication.
From the very first letter, children are not only learning English—
they are learning how to build relationships between thought, language, and the world.
mangoABC was born in the heart of New York’s educational ecosystem, and it exists for families who believe their children deserve a classroom as wide as the world.
